Custom Software
Full-cycle product engineering for web, mobile and back-office systems built around your domain.
Software · Cloud · Data
Engineering the digital backbone of modern business.
CAKE ACTUALLY LTD partners with ambitious organizations to design, build, and operate dependable software systems — from product engineering and cloud architecture to data platforms and AI-enabled workflows.
- 12+
- years in delivery
- 140+
- engagements shipped
- 24/7
- platform reliability
About CAKE ACTUALLY LTD
A senior engineering studio for serious technology problems.
We are a focused team of software engineers, architects and product specialists. Our work spans bespoke product development, cloud-native platform engineering, data and analytics systems, and long-term technology partnerships with operators across multiple industries.
Every engagement is led by senior practitioners, with a strong bias for measurable outcomes, security by design, and software that ages well in production.
Services
What we deliver
A compact catalogue of disciplines we combine to ship dependable digital products.
Cloud & DevOps
Architecture, migration and operations on AWS, Azure and GCP with Kubernetes and IaC at the core.
Data & AI
Data platforms, analytics pipelines, and pragmatic machine learning aligned with business KPIs.
Technology Consulting
Architecture reviews, modernization roadmaps and engineering due diligence for leadership teams.
UX & Product Design
Interface design, design systems and product discovery that translate strategy into usable software.
Platform Reliability
SRE, observability, performance tuning and on-call practices for mission-critical workloads.
Technology stack
The tools we trust in production.
A modern, polyglot toolkit chosen for longevity, ecosystem maturity and operational stability — not novelty.
TypeScript
React
Next.js
Node.js
Python
Go
Rust
PostgreSQL
Redis
Kafka
Kubernetes
Docker
Terraform
AWS
Azure
GCP
Snowflake
PyTorch
Why teams choose us
Senior delivery, measured by what ships.
Outcomes first
Engineering tied to business metrics.
We define success against revenue, retention, throughput or cost — and instrument our work to prove it.
Senior-only engagements
Every project is staffed with experienced engineers and architects, not rotating juniors.
Honest scope
We push back when the right answer is less software, not more.
98%
repeat-engagement rate
Development process
A delivery rhythm built for trust.
A repeatable cadence that turns ambiguity into working software and keeps stakeholders informed at every step.
- 01
Discovery
We map the problem space, constraints, users and success metrics before suggesting a solution.
- 02
Architecture
A pragmatic technical plan: components, data, integrations, risk and a phased delivery shape.
- 03
Iterative build
Two-week increments with working software, automated checks and demos for stakeholders.
- 04
Hardening
Performance, security, observability and accessibility tuned before production cutover.
- 05
Launch
Controlled rollout, monitoring, and runbooks for the operations team.
- 06
Evolve
Ongoing platform care, measurement and continuous improvement aligned with strategy.
Industries
Where our work tends to land.
Our practice spans regulated and high-throughput environments where reliability and clarity matter.
- Financial services
- Healthcare
- Logistics
- Retail & E-commerce
- SaaS & platforms
- Manufacturing
- Energy
- Public sector
- Professional services
- Media & content
Selected work
A glimpse of what we ship.
Fintech
Real-time risk platform
Re-architected a trading risk engine onto an event-driven stack, cutting end-of-day reconciliation from hours to minutes.
duration14 months
team size9 engineers
Healthcare
Clinical operations cloud
Built a HIPAA-aligned operations platform consolidating five legacy tools into a single workspace for clinical teams.
duration14 months
team size9 engineers
Logistics
Fleet intelligence
Delivered a telemetry and routing system processing billions of GPS events with sub-second decisioning.
duration14 months
team size9 engineers
Team & expertise
A compact group of senior practitioners.
Our engineers bring backgrounds from product companies, consultancies and infrastructure teams. We staff small, accountable units that stay close to the work.
Architecture
Distributed systems, event-driven design, multi-region cloud.
Engineering
Type-safe full-stack development with a strong testing culture.
Platform
Kubernetes, IaC, CI/CD, observability and reliability engineering.
Data & AI
Lakehouse architectures, streaming, MLOps and applied ML.
Security & reliability
Production-grade by default.
Security and reliability aren't an afterthought. They are baked into how we design systems, how we write code, and how we run platforms in production.
Encryption
TLS in transit and AES-256 at rest across managed workloads.
Access control
Least-privilege IAM, SSO and audited break-glass procedures.
Threat modeling
Security reviews and STRIDE-style analysis on critical flows.
Resilience
Multi-AZ design, automated failover and tested disaster recovery.
Contact
Let's talk about your next platform.
For new engagements, partnership enquiries or technical conversations, reach the team directly by email.